NEW FEATURE: Boku Inc
Bruised, not broken?
By Financial Journalist, Alex Langton | 9 July 2026
A friend — yes, contrary to popular suspicion, I do have one — sent me Steve Moore’s ShareProphets article on Boku Inc yesterday, largely because we had been discussing the company only a few days earlier.
Thankfully, I had held off publishing my own report. I wanted to see what the next trading update would look like before committing ink to paper, so to speak. We have all seen enough reassuring executive commentary over the years, only for a profit warning to land a few weeks later like a piano from an upstairs window.
Boku has now provided the latest reminder.
The shares took a proper licking, and not without reason. They fell by roughly a third, closing around 95p mid, after the company admitted that revenue growth had slowed, guidance had been cut, and trading had been affected by a combination of merchant dual-sourcing, suspended direct carrier billing connections, delayed new launches and slower merchant onboarding.
That is not the language of smooth compounding.
Even so, my instinct is that the sell-off may have gone too far. Of course, there is fear and anger to factor in, so caution. I will plead my case in due course.
Let’s start with the obvious.
